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Business has always been a cutthroat proposition, the advent of the internet means that we can now easily sell to more markets but that has also brought about increased competition in all market places that we enter. With E-commerce, our goal is to attract as much traffic to our websites as possible so that we can convert a proportion of those visitors to sales. In most market places conversion rates are fairly static so the easiest way to increase our sales is to increase the traffic to our website.